Top 10 Sustainable Fashion Startups in IndiaTop 10 Sustainable Fashion Startups in India

Top 10 sustainable fashion startups in India that are leading the way in eco-friendly and ethical fashion. These innovative companies are revolutionizing the fashion industry with their commitment to sustainability, from using organic and recycled materials to promoting fair trade practices and reducing waste. Learn about their unique approaches to creating stylish, high-quality apparel that respects both people and the planet. The fashion industry in India is evolving rapidly, with a growing emphasis on sustainability. Sustainable fashion startups are addressing the environmental impact of clothing production by adopting eco-friendly practices, using sustainable materials, and promoting ethical labor practices. Here, we highlight ten leading sustainable fashion startups in India that are redefining the industry.

1. No Nasties

No Nasties is a pioneering brand in the Indian sustainable fashion scene, offering 100% organic, fair trade, and vegan clothing. They focus on ethical production processes and work directly with farmers and artisans to ensure fair wages and sustainable practices.

Key FeaturesOrganic, fair trade, vegan

No Nasties – Top 10 Sustainable Fashion Startups in India:
No Nasties is setting new standards in the fashion industry with its commitment to organic, fair trade, and vegan clothing.

2. Doodlage

Doodlage combines sustainability with style by upcycling industrial waste and post-consumer waste to create fashionable garments. They focus on zero-waste production and innovative designs that appeal to eco-conscious consumers.

HeadquartersNew Delhi
ProductsApparel, accessories
Key FeaturesUpcycling, zero-waste production

Doodlage – Top 10 Sustainable Fashion Startups in India:
Doodlage is revolutionizing the fashion industry by upcycling waste materials into stylish, eco-friendly clothing.

3. Rimagined

Rimagined focuses on creating home and fashion products from upcycled materials. Their product range includes clothing, accessories, and home decor, all made from repurposed waste, promoting a circular economy.

ProductsApparel, accessories, home decor
Key FeaturesUpcycled materials, circular economy

Rimagined – Top 10 Sustainable Fashion Startups in India:
Rimagined is creating value from waste by transforming discarded materials into fashionable and functional products.

4. Brown Boy

Brown Boy offers organic and ethically produced clothing for men and women. Their products are made from organic cotton and printed with eco-friendly inks, ensuring a low environmental impact.

Key FeaturesOrganic cotton, eco-friendly inks

Brown Boy – Top 10 Sustainable Fashion Startups in India:
Brown Boy is committed to producing high-quality, stylish clothing while minimizing environmental impact through the use of organic materials and eco-friendly processes.

5. Ethicus

Ethicus combines traditional Indian craftsmanship with sustainable practices to produce high-quality textiles. They use organic cotton and natural dyes, and their products support local artisans and promote fair trade.

HeadquartersPollachi, Tamil Nadu
ProductsTextiles, apparel
Key FeaturesOrganic cotton, natural dyes, fair trade

Ethicus – Top 10 Sustainable Fashion Startups in India:
Ethicus is preserving Indian heritage through sustainable textile production, supporting local artisans and promoting eco-friendly practices.

6. Ka-Sha

Ka-Sha emphasizes sustainable fashion through the use of natural fabrics and traditional Indian techniques. Their designs focus on storytelling and craftsmanship, with a strong commitment to ethical production.

Key FeaturesNatural fabrics, traditional techniques

Ka-Sha – Top 10 Sustainable Fashion Startups in India:
Ka-Sha is redefining fashion with its emphasis on natural materials, traditional techniques, and ethical production practices.

7. Maati by Neha Kabra

Maati by Neha Kabra offers sustainable and artisanal clothing made from natural fabrics. They focus on minimal waste production, handcrafting each piece with attention to detail and environmental consciousness.

Key FeaturesNatural fabrics, minimal waste production

Maati by Neha Kabra – Top 10 Sustainable Fashion Startups in India:
Maati by Neha Kabra combines traditional craftsmanship with sustainable practices to create unique, eco-friendly clothing.

8. Pomogrenade

Pomogrenade produces contemporary clothing for women using sustainable materials like organic cotton and recycled polyester. They emphasize transparency in their supply chain and ethical labor practices.

Key FeaturesSustainable materials, ethical practices

Pomogrenade – Top 10 Sustainable Fashion Startups in India:
Pomogrenade is bringing sustainability to women’s fashion with its focus on eco-friendly materials and ethical production.

9. Bhane

Bhane offers modern, everyday wear made from sustainable materials. They emphasize local production and transparent supply chains, ensuring that their products are both stylish and environmentally responsible.

HeadquartersNew Delhi
Key FeaturesSustainable materials, local production

Bhane – Top 10 Sustainable Fashion Startups in India:
Bhane is creating stylish, everyday wear with a commitment to sustainability and ethical production practices.

10. Upasana

Upasana focuses on creating conscious fashion that supports local communities and promotes sustainable practices. Their products range from clothing to accessories, all made with natural materials and traditional techniques.

HeadquartersAuroville, Tamil Nadu
ProductsApparel, accessories
Key FeaturesNatural materials, traditional techniques

Upasana – Top 10 Sustainable Fashion Startups in India:
Upasana is blending traditional Indian craftsmanship with sustainable practices to create fashion that is both beautiful and responsible.

FAQs on Top 10 Sustainable Fashion Startups in India

  • What is sustainable fashion?
  • Sustainable fashion refers to clothing and accessories made in ways that are environmentally friendly and socially responsible, focusing on reducing environmental impact and promoting ethical labor practices.
  • Why is sustainable fashion important?
  • It addresses issues like pollution, waste, and unethical labor practices in the fashion industry, promoting a more sustainable and ethical approach to production and consumption.
  • What materials are commonly used in sustainable fashion?
  • Materials include organic cotton, recycled polyester, bamboo, hemp, and other eco-friendly fabrics that have a lower environmental impact.
  • How do sustainable fashion startups support local communities?
  • They often work with local artisans and farmers, ensuring fair wages and supporting traditional crafts, thus promoting local economies and preserving cultural heritage.
  • What are some benefits of upcycling in fashion?
  • Upcycling reduces waste by repurposing discarded materials into new products, conserving resources and reducing environmental impact.
  • How can consumers identify sustainable fashion brands?
  • Look for certifications like Fair Trade, GOTS (Global Organic Textile Standard), and brands that provide transparency about their supply chains and materials.
  • What role does technology play in sustainable fashion?
  • Technology aids in sustainable fashion through innovations like digital printing, 3D knitting, and supply chain transparency tools that enhance sustainability and efficiency.
  • Are sustainable fashion products more expensive?
  • They can be due to higher production costs associated with ethical labor practices and eco-friendly materials, but they often offer better quality and longevity.
  • How does sustainable fashion contribute to a circular economy?
  • It promotes practices like recycling, upcycling, and using biodegradable materials, ensuring products have a minimal environmental footprint and can be reused or decomposed.
  • What are some challenges faced by sustainable fashion startups?
  • Challenges include higher production costs, consumer awareness, scaling up sustainable practices, and competition with fast fashion brands.


Sustainable fashion startups in India are transforming the industry by prioritizing eco-friendly materials, ethical production practices, and innovative design. These startups are not only addressing environmental concerns but also supporting local communities and promoting a circular economy. As consumer awareness and demand for sustainable products grow, these companies are well-positioned to lead the way in creating a more sustainable and responsible fashion industry in India. Their efforts contribute significantly to reducing the environmental impact of fashion and setting new standards for ethical and sustainable practices in the global market.

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