Can India Build Global Sports Brands? Why ‘Made in India’ Sports Manufacturing is the Next Big Opportunity
By Niteen Shah, Founder & Managing Director, Total Sports & Fitness India’s leading multi-brand sports and fitness retail chain India is witnessing a sporting renaissance unlike anything in its history. What was once a nation largely defined by its passion for cricket is steadily evolving into a country embracing running, cycling, football, badminton, pickleball, fitness training, and recreational sports. This transformation is not only changing how Indians engage with sports; it is creating one of the most compelling manufacturing and consumer opportunities of the coming decade. As participation in sports…
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