InMobi
- Overview: InMobi is a leading mobile advertising and monetization platform offering personalized mobile and website ad campaigns. Founded in 2007, it is based in Bengaluru.
- Innovation: InMobi uses targeted data analytics to create consumer life maps and tailor advertisements, offering a DSP for advertisers to optimize their ad reach.
- Impact: InMobi has revolutionized mobile advertising by increasing native and video ad monetization, significantly enhancing advertisers’ ability to engage their target audience.
| Key Facts | Details |
| Founded Year | 2007 |
| Location | Bengaluru |
| Stage | Series D |
| Funding | $266M |
| Investors | Kleiner Perkins, Polaris Partners, and 36 Others |
| Tracxn Score | 80/100 |
| Competitors Rank | 1 of 900 |
Affle
- Overview: Affle provides a mobile marketing platform with mobile attribution intelligence, enabling unified ad delivery and analytics. It was founded in 2005 and is headquartered in Singapore with a major presence in Gurgaon.
- Innovation: Affle’s platform includes features like campaign setup and management, optimization, and audience profiling, helping brands deliver campaigns efficiently.
- Impact: Affle has streamlined the mobile marketing process, allowing brands to effectively track and optimize their ad spend, resulting in higher engagement and ROI.
| Key Facts | Details |
| Founded Year | 2005 |
| Location | Gurgaon, India |
| Stage | Public |
| Funding | $10M |
| Investors | Times Internet, Innoven Capital, and 9 Others |
| Tracxn Score | 71/100 |
| Competitors Rank | 1 of 99 |
Komli
- Overview: Komli offers SSP software that helps publishers monetize their ad inventory across various content formats. It was founded in 2006 and is based in Mumbai.
- Innovation: The platform supports multiple content formats, enabling comprehensive ad-building solutions for publishers.
- Impact: Komli has enabled publishers to maximize their ad revenue by efficiently managing and monetizing their inventory across different formats.
| Key Facts | Details |
| Founded Year | 2006 |
| Location | Mumbai |
| Stage | Acqui-Hired |
| Funding | $97M |
| Investors | Norwest Venture Partners, DFJ, and 8 Others |
| Tracxn Score | 63/100 |
| Competitors Rank | 2 of 150 |
Vserv
- Overview: Vserv provides a data management platform that aggregates data to deliver targeted, real-time ads on mobile platforms. Founded in 2010, it is based in Mumbai.
- Innovation: Vserv’s platform integrates SDKs for app developers, offering advertising, in-app purchases, analytics, and bug tracking capabilities.
- Impact: Vserv has enhanced the ability of businesses to target specific audiences with precision, thereby improving ad effectiveness and user engagement.
| Key Facts | Details |
| Founded Year | 2010 |
| Location | Mumbai |
| Stage | Series C |
| Funding | $23.6M |
| Investors | Chiratae Ventures, Maverick Ventures, and 10 Others |
| Tracxn Score | 59/100 |
| Competitors Rank | 14 of 468 |
Tyroo
- Overview: Tyroo is an ad video creation software platform that uses AI to create and optimize ad campaigns. It was founded in 2006 and is based in Gurgaon.
- Innovation: The platform provides dynamic ad budget allocation, rule-based triggers, and ad insights, leveraging AI for campaign optimization.
- Impact: Tyroo has empowered advertisers to create more engaging and effective ad campaigns, optimizing their ad spend and improving campaign outcomes.
| Key Facts | Details |
| Founded Year | 2006 |
| Location | Gurgaon |
| Stage | Seed |
| Funding | $1.24M |
| Investors | Smile, DEK PARTNERS, and 7 Others |
| Tracxn Score | 55/100 |
| Competitors Rank | 3 of 91 |
POKKT
- Overview: POKKT is a mobile payment platform enabling monetization of digital goods through an advertiser-funded model. Founded in 2012, it is based in Mumbai.
- Innovation: POKKT allows users to access paid digital content in exchange for participating in advertisers’ surveys, liking on Facebook, or viewing ads.
- Impact: POKKT has created a unique model for monetizing digital content, providing an alternative revenue stream for developers and publishers.
| Key Facts | Details |
| Founded Year | 2012 |
| Location | Mumbai |
| Stage | Acquired |
| Funding | $8.5M |
| Investors | 500 Global, Singtel Innov8, and 11 Others |
| Tracxn Score | 53/100 |
| Competitors Rank | 16 of 920 |
OnlineSales
- Overview: OnlineSales provides an AI-driven cross-channel marketing platform for eCommerce businesses. Founded in 2016, it is based in Pune.
- Innovation: The platform includes features like trending product identification, real-time advertising budget allocation, and detailed analytics.
- Impact: OnlineSales has significantly improved the efficiency of eCommerce marketing by providing real-time insights and optimizing ad campaigns across multiple channels.
| Key Facts | Details |
| Founded Year | 2016 |
| Location | Pune |
| Stage | Series A |
| Funding | $2.21M |
| Investors | Sequoia Capital, Athera, and 21 Others |
| Tracxn Score | 52/100 |
| Competitors Rank | 9 of 92 |
MoMAGIC Technologies
- Overview: MoMAGIC Technologies offers programmatic DSP software for targeted ad transactions. Founded in 2011, it is based in Noida.
- Innovation: The platform leverages AI to determine optimal audience targeting and timing for ad campaigns, providing a unified buying platform.
- Impact: MoMAGIC has streamlined programmatic advertising, enabling more precise targeting and better campaign performance.
| Key Facts | Details |
| Founded Year | 2011 |
| Location | Noida |
| Stage | Series A |
| Funding | $476K |
| Investors | Foxconn Electronics, MediaTek, and 5 Others |
| Tracxn Score | 51/100 |
| Competitors Rank | 7 of 69 |
SVG Media
- Overview: SVG Media, previously known as Tyroo, specializes in online advertising, performance marketing, and mobile monetization. Founded in 2006, it is based in Gurgaon.
- Innovation: SVG Media provides a platform for advertisers and publishers to transact online, offering data targeting and digital media strategies.
- Impact: SVG Media has facilitated effective online advertising strategies, helping businesses achieve better performance and higher ROI through data-driven insights.
| Key Facts | Details |
| Founded Year | 2006 |
| Location | Gurgaon |
| Stage | Acqui-Hired |
| Funding | $3.17M |
| Investors | Xplorer Capital, Yahoo, and 3 Others |
| Tracxn Score | 50/100 |
| Competitors Rank | 50 of 3,099 |
GreedyGame Media
- Overview: GreedyGame Media offers native advertising solutions for mobile games and apps. Founded in 2013, it is based in Bengaluru.
- Innovation: The platform integrates dynamic and native ads within mobile games, using AI to scale app revenue and growth.
- Impact: GreedyGame Media has enhanced the monetization of mobile games and apps, providing developers with tools to increase their revenue while maintaining a seamless user experience.
| Key Facts | Details |
| Founded Year | 2013 |
| Location | Bengaluru |
| Stage | Seed |
| Funding | $1.27M |
| Investors | Brand Capital, TLabs, and 16 Others |
| Tracxn Score | 50/100 |
| Competitors Rank | 4 of 54 |
FAQs on Top 10 AdTech Startups in India
InMobi
- What is InMobi?
- InMobi is a mobile advertising and monetization platform offering personalized ad campaigns using targeted data analytics.
Affle
- What does Affle offer?
- Affle provides a mobile marketing platform with mobile attribution intelligence for unified ad delivery and analytics.
- Where is Affle based?
- Affle is based in Singapore with a significant presence in Gurgaon, India.
Komli
- What does Komli do?
- Komli offers SSP software for publishers to monetize their ad inventory across various content formats.
Vserv
- What is Vserv’s primary service?
- Vserv provides a data management platform delivering targeted, real-time mobile ads.
Tyroo
- What does Tyroo specialize in?
- Tyroo specializes in AI-driven ad video creation software.
- Where is Tyroo based?
- Tyroo is based in Gurgaon, India.
POKKT
- What is POKKT?
- POKKT is a mobile payment platform for monetizing digital goods through an advertiser-funded model.
- Where is POKKT headquartered?
- POKKT is headquartered in Mumbai, India.
OnlineSales
- What does OnlineSales offer?
- OnlineSales offers an AI-driven cross-channel marketing platform for eCommerce businesses.
- Where is OnlineSales located?
- OnlineSales is located in Pune, India.
MoMAGIC Technologies
- What is MoMAGIC Technologies known for?
- MoMAGIC Technologies offers programmatic DSP software for targeted ad transactions.
SVG Media
- What does SVG Media do?
- SVG Media specializes in online advertising, performance marketing, and mobile monetization.
GreedyGame Media
- What is GreedyGame Media?
- GreedyGame Media offers a native advertising platform for mobile games and apps.
- What impact has GreedyGame Media had on app monetization?
- GreedyGame Media has enhanced the monetization of mobile games and apps, increasing revenue for developers while maintaining a seamless user experience.
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