Augmented Reality (AR) has emerged as a transformative technology, blending digital elements seamlessly with the real world to enhance user experiences across various industries. In India, a growing number of startups are harnessing AR to innovate in fields ranging from retail and advertising to healthcare and education. These startups are not only pushing the boundaries of technological advancement but also reshaping how businesses interact with their customers and stakeholders.
This compilation highlights some of the leading AR startups in India, showcasing their innovative approaches, technological prowess, and contributions to the global AR ecosystem. From facilitating virtual try-ons in fashion to revolutionizing industrial training through immersive simulations, these startups exemplify India’s vibrant entrepreneurial spirit and its potential to lead in the AR landscape.
Each startup listed here has made significant strides in leveraging AR to solve real-world challenges, making them key players in the ongoing evolution of augmented reality technology in India and beyond.
Table of Contents
1. Scapic
Scapic is a pioneering startup in the field of augmented reality (AR) and virtual reality (VR), aiming to simplify AR content creation. Founded in 2017, Scapic provides a platform that allows users to create, share, and explore AR and VR experiences effortlessly. Their technology enables businesses to integrate immersive content into their digital strategies without requiring extensive technical knowledge. Scapic has gained recognition for its innovative approach to democratizing AR/VR development, catering to diverse industries from retail to education.
| Details | |
|---|---|
| Founded | 2017 |
| Founders | Sai Krishna VK, Ajay PV |
| Industry | Augmented Reality |
| HQ Location | Bengaluru, India |
| Website | scapic.com |
| Funding Stage | Series A |
| Notable Achievements | TechCrunch Disrupt Startup Battlefield winner in 2018 |
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2. Whodat Tech
Whodat Tech specializes in augmented reality solutions that blend digital content with the physical environment. Established in 2013, the company focuses on creating interactive AR experiences for retail, advertising, and gaming sectors. Whodat Tech’s proprietary AR platform enhances customer engagement by superimposing virtual elements onto real-world scenes in real-time. Their technology has been pivotal in transforming traditional marketing approaches into immersive, personalized experiences that drive consumer interaction and brand loyalty.
| Details | |
|---|---|
| Founded | 2013 |
| Founders | Kaushik Das, Sriram Ganesh |
| Industry | Augmented Reality |
| HQ Location | Bengaluru, India |
| Website | whodat.in |
| Funding Stage | Series A |
| Notable Achievements | Winner of NASSCOM Emerge 50 award in 2019 |
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3.PlayShifu
PlayShifu is a leading augmented reality startup based in Bengaluru, India, founded in 2016. The company specializes in creating interactive educational toys and games that blend physical play with digital learning through AR technology. PlayShifu’s products cater primarily to children, offering immersive experiences that enhance cognitive development and engagement. With a commitment to making learning fun and accessible, PlayShifu has gained recognition for its innovative approach to educational technology.
| Details | |
|---|---|
| Founded | 2016 |
| Founders | Vivek Goyal, Dinesh Advani, Lokesh Anand |
| Industry | Augmented Reality |
| HQ Location | Bengaluru, India |
| Website | playshifu.com |
| Funding Stage | Series B |
| Notable Achievements | Winner of the Best AR/VR company at the Aegis Graham Bell Awards 2020 |
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4. Imaginate
Imaginate is a leading augmented reality (AR) startup founded in 2011, specializing in enterprise solutions. Based in Hyderabad, India, Imaginate develops AR products that cater to industries such as healthcare, manufacturing, and education. Their flagship platform, NuSpace, enables remote collaboration and training through immersive AR experiences, enhancing productivity and reducing costs for businesses. Imaginate has received recognition for its innovation in AR, including awards like the Aegis Graham Bell Award for Best Innovation in AR/VR in 2017.
| Details | |
|---|---|
| Founded | 2011 |
| Founders | Hemanth Satyanarayana, Sriram Ganesh |
| Industry | Augmented Reality |
| HQ Location | Hyderabad, India |
| Website | imaginatetech.co |
| Funding Stage | Series B |
| Notable Achievements | Aegis Graham Bell Award for Best Innovation in AR/VR in 2017 |
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5. GazeMetrix
GazeMetrix is an innovative augmented reality startup based in Mumbai, India, founded in 2014. The company specializes in AR solutions for the retail and advertising industries, leveraging computer vision and AI technologies to deliver interactive marketing campaigns. GazeMetrix’s AR platform allows brands to create engaging consumer experiences by overlaying digital content onto physical products. With a focus on enhancing customer engagement and brand visibility, GazeMetrix has carved a niche in transforming traditional marketing strategies through immersive technology.
| Details | |
|---|---|
| Founded | 2014 |
| Founders | Devarshi Gajjar, Nikhil Sardana |
| Industry | Augmented Reality |
| HQ Location | Mumbai, India |
| Website | gazemetrix.com |
| Funding Stage | Seed |
| Notable Achievements | Winner of Startup India Rocks! in 2015 |
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6. MirrAR
MirrAR is a dynamic startup specializing in augmented reality solutions for the fashion and retail sectors. Founded in 2012 and headquartered in Mumbai, India, MirrAR revolutionizes the shopping experience by allowing consumers to virtually try on clothing and accessories through AR technology. Their platform integrates seamlessly with e-commerce websites, enabling retailers to increase conversions and reduce returns by offering personalized virtual fitting rooms. MirrAR’s innovative approach has garnered industry recognition and propelled them as leaders in AR-driven fashion retail solutions.
| Details | |
|---|---|
| Founded | 2012 |
| Founders | Ashwini Asokan, Badrinarayanan Padmanabhan |
| Industry | Augmented Reality |
| HQ Location | Mumbai, India |
| Website | mirrar.com |
| Funding Stage | Series A |
| Notable Achievements | Winner of Best Startup at NASSCOM Design4India Awards 2018 |
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7. VizExperts
VizExperts is a pioneering augmented reality startup based in New Delhi, India, founded in 2008. The company specializes in developing AR solutions for defense, education, and healthcare sectors. VizExperts’ AR technology enhances situational awareness, training simulations, and medical diagnostics by overlaying digital information onto real-world environments. With a focus on innovation and customer-centric solutions, VizExperts has established itself as a trusted provider of immersive AR applications that address critical challenges across various industries.
| Details | |
|---|---|
| Founded | 2008 |
| Founders | Amit Rai, Neeraj Kumar |
| Industry | Augmented Reality |
| HQ Location | New Delhi, India |
| Website | vizexperts.com |
| Funding Stage | Bootstrapped |
| Notable Achievements | Winner of FICCI DST Lockheed Martin India Innovation Growth Program Award in 2014 |
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8.Artivatic
Artivatic is an emerging augmented reality startup based in Bengaluru, India, founded in 2016. The company specializes in AI and AR technologies to provide personalized experiences in sectors like healthcare and finance. Artivatic’s AR solutions focus on enhancing customer engagement and operational efficiency through immersive digital experiences. With a vision to revolutionize how businesses interact with their customers, Artivatic is at the forefront of innovation in AR applications tailored for diverse industry needs.
| Details | |
|---|---|
| Founded | 2016 |
| Founders | Layak Singh, Puneet Tandon, Sushant Kumar |
| Industry | Augmented Reality |
| HQ Location | Bengaluru, India |
| Website | artivatic.ai |
| Funding Stage | Series A |
| Notable Achievements | Winner of AI Innovation Award at Express IT Awards 2019 |
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9. Spyne
Spyne is a fast-growing augmented reality startup founded in [year], based in [City, India]. The company specializes in leveraging AR technology to revolutionize the way businesses create visual content. Spyne’s platform offers AI-powered tools that automate and enhance photography, making it more immersive and interactive. This innovation has particularly benefited industries like e-commerce and real estate, where high-quality visuals are crucial for customer engagement and conversion. Spyne continues to expand its presence in the market by providing scalable solutions that redefine visual storytelling through AR.
| Details | |
|---|---|
| Founded | 2018 |
| Founders | Sanjay Kumar, Deepti Sharma |
| Industry | Augmented Reality |
| HQ Location | Gurugram, India |
| Website | spyne.ai |
| Funding Stage | Seed |
| Notable Achievements | Winner of the Elevate 100 Startup Award in 2018 |
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10. Absentia VR
Absentia VR is a leading augmented and virtual reality startup based in Bengaluru, India, founded in 2015. The company focuses on creating immersive VR and AR experiences that cater to various industries, including healthcare, education, and entertainment. Absentia VR’s flagship product, Norah AI, is an AI-powered platform that simplifies the development of virtual and augmented reality applications. This platform enables businesses to create interactive and engaging experiences without extensive programming knowledge, thereby accelerating innovation in the AR/VR space.
| Details | |
|---|---|
| Founded | 2015 |
| Founders | Shubham Mishra, Vrushali Prasade |
| Industry | Augmented & Virtual Reality |
| HQ Location | Bengaluru, India |
| Website | absentiavr.com |
| Funding Stage | Series A |
| Notable Achievements | Winner of Tech30 at TechSparks 2017 |
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FAQs on Augmented Reality Startups in India
Q: What industries do augmented reality startups in India primarily focus on?
Augmented reality startups in India focus on a wide range of industries, including retail, advertising, healthcare, education, manufacturing, and entertainment. Each startup often tailors its AR solutions to meet specific needs within these sectors, such as enhancing customer engagement, improving training simulations, or revolutionizing marketing strategies.
Q: How are augmented reality startups in India funded?
Augmented reality startups in India typically secure funding through various stages, including seed funding, angel investors, venture capital firms, and sometimes government grants or accelerators. The funding enables these startups to develop their technology, expand their teams, and scale their operations to reach broader markets.
Q: What are some notable achievements of augmented reality startups in India?
Many augmented reality startups in India have achieved recognition for their innovations and contributions to the AR industry. This includes awards such as TechCrunch Disrupt Startup Battlefield, NASSCOM Emerge 50, and Aegis Graham Bell Award for Best Innovation in AR/VR. These achievements highlight their impact on transforming industries through immersive technology.
Q: How do augmented reality startups in India differentiate themselves from global competitors?
Augmented reality startups in India often differentiate themselves through innovative approaches tailored to local market needs, cost-effective solutions, and a focus on scalability. They leverage India’s robust tech talent pool, entrepreneurial spirit, and diverse market opportunities to innovate and address specific challenges across various industries.
Q: What are the future prospects for augmented reality startups in India?
The future for augmented reality startups in India looks promising, with growing adoption across industries and increasing investments in AR technology. As these startups continue to evolve and mature, they are expected to play a crucial role in shaping the future of augmented reality globally, driving innovation, and creating new avenues for economic growth.
Conclusion
The augmented reality (AR) landscape in India is thriving with innovation and promise, as evidenced by the diverse and dynamic startups leading the charge. These companies are not merely adopting AR technology but are actively shaping its future across various sectors. From enhancing consumer engagement in retail to revolutionizing training and education, the impact of AR is profound and far-reaching.
As these startups continue to innovate and scale, they are poised to drive significant advancements in AR technology globally. With support from investors, industry partnerships, and a robust ecosystem, India’s AR startups are well-positioned to capture new markets and expand their influence.
Looking ahead, the synergy between technological innovation and entrepreneurial spirit in India promises a future where augmented reality becomes an integral part of everyday life. Whether it’s transforming how businesses market products or how educators deliver content, AR startups are paving the way for a more immersive, interactive, and interconnected world.
In conclusion, the journey of these AR startups underscores India’s potential to not only adopt but also lead in the global AR landscape, fostering innovation that enhances experiences and drives economic growth in the digital era.
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