In early 2025, Airth, an Indian startup focused on affordable air purifiers, captivated audiences on Shark Tank India with its innovative technology and compelling pitch. Founded by Ravi Kaushik, the company secured a significant investment, propelling it into the spotlight as a leader in clean air solutions. This article explores Airth’s journey, its founder’s vision, funding details, and the broader impact of its success. Airth’s story highlights the growing demand for sustainable, accessible environmental solutions in India and beyond.
From Vision to Victory: Airth’s Origin Story
Airth was born out of Ravi Kaushik’s personal experience with Delhi’s worsening air quality. As a mechanical engineer, Kaushik saw an opportunity to create high-performance air purifiers that didn’t break the bank. Launched in 2020, Airth aimed to make clean air accessible to India’s middle class, a demographic often priced out of premium air purification systems.
The startup’s proprietary filtration technology, which combines High-Efficiency Particulate Air (HEPA) filters with activated carbon, removes 99.97% of pollutants, including PM2.5 particles. Unlike competitors, Airth’s products are designed for energy efficiency and affordability, with models starting at ₹7,999 ($95 USD). This focus on cost-effectiveness resonated with Shark Tank India viewers and investors alike.
Why it matters: Airth’s mission addresses a critical public health issue. According to the World Health Organization, air pollution causes 7 million premature deaths annually, with India accounting for a significant share due to urban smog and industrial emissions.
The Shark Tank Breakthrough
Airth’s appearance on Shark Tank India Season 3, aired in February 2025, was a turning point. Kaushik pitched for ₹1.5 crore ($180,000 USD) in exchange for 5% equity, valuing the company at ₹30 crore ($3.6 million USD). His confident delivery, backed by data on India’s air pollution crisis, impressed the Sharks.
After intense negotiations, Kaushik secured a deal with Aman Gupta, co-founder of boAt, and Peyush Bansal, CEO of Lenskart. The duo invested ₹1.5 crore for 7% equity, with Gupta praising Airth’s scalability. “This isn’t just a product; it’s a movement for cleaner air,” Gupta said during the episode, as reported by The Economic Times.
Why it matters: The investment validates Airth’s potential to disrupt the air purifier market, which is projected to grow to $2.5 billion in India by 2030, per a 2024 Statista report.
Founder Profile: Ravi Kaushik’s Drive
Ravi Kaushik, 32, is the heart of Airth. A graduate of the Indian Institute of Technology (IIT) Delhi, he worked in renewable energy before pivoting to environmental tech. His inspiration came from a family member’s asthma struggles, which worsened during Delhi’s winter smog. Kaushik’s blend of technical expertise and social impact-driven entrepreneurship has earned him recognition as a rising star in India’s startup ecosystem.
Kaushik’s net worth is estimated at ₹10 crore ($1.2 million USD) as of 2025, largely tied to his stake in Airth. However, he remains focused on scaling the company rather than personal wealth. “Our goal is to have an Airth purifier in every Indian home by 2030,” he told Forbes India in a March 2025 interview.
Why it matters: Kaushik’s story exemplifies how purpose-driven entrepreneurship can address pressing societal challenges, inspiring a new generation of innovators.
Funding and Growth Trajectory
Beyond Shark Tank, Airth has raised ₹3.5 crore ($420,000 USD) in total funding, including seed capital from angel investors in 2022. The Shark Tank deal has fueled plans for nationwide expansion and research into smart air purifiers with IoT (Internet of Things) integration. Airth’s revenue grew 120% year-over-year, reaching ₹12 crore ($1.4 million USD) in FY 2024, according to Business Standard.
The company now employs 50 people and operates in 10 Indian cities, with plans to enter Southeast Asian markets by 2026. Its success mirrors that of other Shark Tank India alumni, like Mamaearth, which scaled rapidly post-show.
Why it matters: Airth’s growth reflects the increasing viability of green startups in India, where government initiatives like the National Clean Air Programme (NCAP) are driving demand for eco-friendly solutions.
Case Study: Impact in Action
Airth’s impact is evident in real-world applications. In 2024, the startup partnered with a Delhi-based school to install purifiers in classrooms, reducing indoor PM2.5 levels by 85%, per a study conducted by the Indian Pollution Control Association. Parents reported fewer respiratory issues among students, showcasing Airth’s tangible benefits.
This case study underscores Airth’s potential to transform public spaces, from schools to offices, where air quality directly affects health and productivity.
Why it matters: Such initiatives highlight how private innovation can complement public health efforts, especially in pollution-choked cities like Delhi, ranked among the world’s most polluted capitals by IQAir in 2024.
Challenges and the Road Ahead
Despite its success, Airth faces challenges. Competition from global brands like Dyson and local players like Blueair is fierce. Additionally, educating consumers about the need for air purifiers in smaller cities remains a hurdle. Kaushik is tackling this through digital marketing and partnerships with healthcare providers.
Airth’s next steps include launching a subscription model for filter replacements and expanding into rural markets, where biomass burning worsens air quality. The company is also exploring solar-powered purifiers to appeal to eco-conscious consumers.
Why it matters: Overcoming these challenges could position Airth as a global leader in affordable clean air technology, with implications for environmental justice.
A Breath of Fresh Air for India’s Future
Airth’s Shark Tank triumph is more than a startup success story—it’s a beacon of hope in the fight against air pollution. Ravi Kaushik’s vision, bolstered by strategic funding and innovative technology, is making clean air a reality for millions. As India grapples with its pollution crisis, Airth’s growth signals a shift toward sustainable, accessible solutions.
The broader implications are clear: startups like Airth can drive systemic change, blending profit with purpose. For consumers, investors, and policymakers, Airth’s journey is a reminder that innovation can clear the air—literally and figuratively—for a healthier future.
Stay updated with the latest News on India, Business, Entertainment, Technology, Sports, and more. Connect with us across all our social media platforms: Facebook, Instagram, Linkedin, Twitter, and our WhatsApp Channel.
Last Updated on: Wednesday, May 7, 2025 10:53 pm by Republic Post Team | Published by: Republic Post Team on Wednesday, May 7, 2025 10:53 pm | News Categories: News
About Us: Republic Post covers the latest News on Current News, Business, Sports, Tech, Entertainment, Lifestyle, Automobiles, and more, led by Editor-in-Chief Ankur Srivastava. Stay connected on Facebook, Instagram, LinkedIn, X (formerly Twitter), Google News, and Whatsapp Channel.
Disclaimer: At Republic Post, we are committed to providing accurate, reliable, and thoroughly verified information, sourced from trusted media outlets. For more details, please visit our About, Disclaimer, Terms & Conditions, and Privacy Policy. If you have any questions, feedback, or concerns, feel free to contact us through email.
Contact Us: rishidharqitech@gmail.com
About The Author
Leave a Reply