Why Transparency is Non-Negotiable in India’s Dairy Industry
By Dheeraj Keshav, Director, Arna Dairy
The Indian dairy industry stands at a critical juncture. With over 80 million farmers contributing to the sector and India being the largest producer of milk globally, the expectations on quality, safety, and trust are higher than ever before. Consumers today are not only seeking nutrition but also demanding accountability. In this context, transparency is no longer an optional value—it is the foundation on which the future of dairy must be built.
Evolving Consumer Expectations
Urbanization, rising disposable incomes, and growing health awareness have transformed how Indians perceive dairy. For generations, milk was bought from local vendors with little inquiry into its journey. Today, consumers want to know where their milk comes from, how it is processed, and whether it meets safety standards. From antibiotic residues to adulteration scandals, every lapse in quality has chipped away at trust. Regaining and safeguarding that trust requires complete openness in practices, from farm to table.
Building Trust Through Traceability
Globally, food industries are adopting traceability systems, and India must follow suit with urgency. A transparent supply chain allows every stakeholder—from farmer to consumer—to verify the integrity of the product. Whether it is digital records of cattle health, lab reports on milk purity, or real-time updates on cold chain logistics, technology can empower transparency. For a consumer, the ability to scan a code and learn the story of their milk can be transformative. It fosters trust not through marketing promises but through verifiable facts.
Supporting Farmers with Fair Practices
Transparency is not just about consumers; it is equally vital for farmers. Millions of small-scale dairy farmers form the backbone of the industry, yet they often lack visibility into pricing, quality standards, and supply chain dynamics. By opening up these systems, farmers gain access to fairer pricing models, improved knowledge of quality benchmarks, and opportunities to build long-term resilience. A transparent industry is one that empowers its producers rather than exploiting them.
Safety and Sustainability Go Hand in Hand
The demand for transparency also intersects with the need for sustainability. From feed management and water usage to waste treatment, every aspect of dairy production has environmental consequences. Open disclosure of these practices allows consumers to align their choices with their values. At the same time, it nudges companies to adopt practices that are not just profitable but also responsible. Transparency thus becomes a driver of both consumer confidence and long-term industry sustainability.
The Road Ahead
The future of India’s dairy industry will depend on how seriously we commit to transparency today. Regulations and compliance frameworks are essential, but leadership must also come from within the industry. Those who adopt transparent practices proactively will not only gain consumer loyalty but also set the benchmarks for others to follow.
At Arna Dairy, we believe that every glass of milk should carry with it a promise—a promise of purity, safety, and honesty. For us, transparency is not a marketing tool; it is a non-negotiable value. As India moves towards 2030, the dairy industry must embrace transparency as the cornerstone of trust, growth, and sustainability.
About Dheeraj Keshav
Dheeraj Keshav, Director of Arna Dairy, represents the fourth generation of a family deeply rooted in dairy farming since the 1940s. With a mission to bring transparency, nutrition, and purity back into India’s dairy industry, he advocates for farmer empowerment, sustainable practices, and honest food systems that benefit both producers and consumers.
Contact Arna Dairy
Registered Office: OLD SY NO-80/2, NEW SY NO-80/3, Kyalasanahalli Village, Hennur Airport Road, Bangalore, Karnataka – 560077, India
📧 Email: dheeraj@arnadairy.in
Last Updated on: Wednesday, October 22, 2025 10:40 pm by Republic Post Team | Published by: Republic Post Team on Wednesday, October 22, 2025 10:40 pm | News Categories: Brand Post
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