Summary: An SBI Cards executive’s rude message to a customer over a pending payment has gone viral, leading to backlash on social media. The incident raises concerns over customer service ethics and professionalism.
New Delhi:
A State Bank of India (SBI) Cards customer recently shared a shocking experience on social media after receiving a rude and unprofessional message from a bank executive regarding a pending credit card payment. The incident, which quickly went viral, has ignited a heated debate on customer service ethics in the banking sector.
Customer Calls Out SBI Cards for Unacceptable Behavior
Taking to X (formerly Twitter), Rattan Dhillon expressed his frustration over the incident, writing:
“The audacity to send something like this is unbelievable… This kind of behavior is unacceptable, and the bank owes me an apology… This is absolutely pathetic.”
The post included a screenshot of the message, in which the SBI Cards representative allegedly scolded and shamed the customer for not making the payment on time.
SBI Cards Responds with an Apology
Following the backlash, SBI Cards quickly responded, stating:
“Hi, we sincerely regret the inconvenience caused. We have taken a note of it & Our representative will connect with you soon.”
However, the apology did little to pacify the customer, who replied:
“I’m sorry, I’m not interested in this conversation, but I just wanted to inform you that your representative said ‘Sharm sharm nahi hai apko, payment karni hoti hai, due date ke baad akal aati hai apko’ over the call. I have a recording as well.”
Social Media Outrage: Customers Share Similar Experiences
The incident sparked widespread discussion on social media, with many users criticizing SBI Cards’ customer service standards. Several users shared their own negative experiences, highlighting the aggressive tactics used by some bank representatives.
- One user wrote: “This language seems to be part of SBI’s Standard Operating Procedure for customer service.”
- Another shared their own call records, alleging similar harassment over pending payments, yet no action was taken.
- A third user stated: “This is not ‘inconvenience.’ This is a demonstration of how low the bank has fallen. Where are the professional values and ethics?”
Concerns Over Banking Customer Service Ethics
The viral incident has raised serious concerns over customer service ethics in India’s banking sector. While financial institutions must ensure timely payments, the use of rude and unprofessional communication damages their reputation and erodes customer trust.
As social media pressure mounts, it remains to be seen how SBI Cards addresses the issue and whether stricter guidelines will be implemented to prevent similar incidents in the future.