Aawas Yojana Eyes PropTech–FinTech Fusion, Targets ₹1,200 Cr in Year One
CNBC TV 18 – Dehradun-based PropTech startup Aawas Yojana has projected ₹1,200 crore in unlocked housing sales in its first year of operations. Its hybrid model combines gamified ₹49 slot bookings with zero-interest EMIs. “We want to be the UPI of real estate,” said Ayush Jain, VP – Global Governance. Backed by young IIT–IIM talent, the firm is already in talks with private developers and institutional investors.About Aawas Yojana Aawas Yojana, developed by TechYard Labs and WT IT Solutions Pvt. Ltd., is India’s pioneering PropTech–FinTech platform aimed at unlocking idle…
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