YouTube Premium Lite India: What ₹89 Means for India’s Streaming Economy

YouTube has launched Premium Lite in India at ₹89 per month, giving users a lower-cost way to watch most videos ad-free while excluding several features found in full YouTube Premium. The move broadens YouTube’s subscription choices for price-sensitive users and could reshape how viewers, creators and advertisers interact on the platform — but it is not a simple replacement for the full Premium experience. What ₹89 buys you — and what it doesn’t Premium Lite’s headline promise is ad-free viewing for most videos on YouTube in exchange for a smaller…

Read More