India’s AdTech landscape is thriving, with several innovative startups driving the transformation of advertising through technology. These companies leverage cutting-edge technologies such as artificial intelligence (AI), machine learning (ML), big data, and programmatic advertising to deliver effective and efficient advertising solutions. Here are the top 10 AdTech startups in India that are making a significant impact
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InMobi
- Overview: InMobi is a leading mobile advertising and monetization platform offering personalized mobile and website ad campaigns. Founded in 2007, it is based in Bengaluru.
- Innovation: InMobi uses targeted data analytics to create consumer life maps and tailor advertisements, offering a DSP for advertisers to optimize their ad reach.
- Impact: InMobi has revolutionized mobile advertising by increasing native and video ad monetization, significantly enhancing advertisers’ ability to engage their target audience.
| Key Facts | Details |
| Founded Year | 2007 |
| Location | Bengaluru |
| Stage | Series D |
| Funding | $266M |
| Investors | Kleiner Perkins, Polaris Partners, and 36 Others |
| Tracxn Score | 80/100 |
| Competitors Rank | 1 of 900 |
Affle
- Overview: Affle provides a mobile marketing platform with mobile attribution intelligence, enabling unified ad delivery and analytics. It was founded in 2005 and is headquartered in Singapore with a major presence in Gurgaon.
- Innovation: Affle’s platform includes features like campaign setup and management, optimization, and audience profiling, helping brands deliver campaigns efficiently.
- Impact: Affle has streamlined the mobile marketing process, allowing brands to effectively track and optimize their ad spend, resulting in higher engagement and ROI.
| Key Facts | Details |
| Founded Year | 2005 |
| Location | Gurgaon, India |
| Stage | Public |
| Funding | $10M |
| Investors | Times Internet, Innoven Capital, and 9 Others |
| Tracxn Score | 71/100 |
| Competitors Rank | 1 of 99 |
Komli
- Overview: Komli offers SSP software that helps publishers monetize their ad inventory across various content formats. It was founded in 2006 and is based in Mumbai.
- Innovation: The platform supports multiple content formats, enabling comprehensive ad-building solutions for publishers.
- Impact: Komli has enabled publishers to maximize their ad revenue by efficiently managing and monetizing their inventory across different formats.
| Key Facts | Details |
| Founded Year | 2006 |
| Location | Mumbai |
| Stage | Acqui-Hired |
| Funding | $97M |
| Investors | Norwest Venture Partners, DFJ, and 8 Others |
| Tracxn Score | 63/100 |
| Competitors Rank | 2 of 150 |
Vserv
- Overview: Vserv provides a data management platform that aggregates data to deliver targeted, real-time ads on mobile platforms. Founded in 2010, it is based in Mumbai.
- Innovation: Vserv’s platform integrates SDKs for app developers, offering advertising, in-app purchases, analytics, and bug tracking capabilities.
- Impact: Vserv has enhanced the ability of businesses to target specific audiences with precision, thereby improving ad effectiveness and user engagement.
| Key Facts | Details |
| Founded Year | 2010 |
| Location | Mumbai |
| Stage | Series C |
| Funding | $23.6M |
| Investors | Chiratae Ventures, Maverick Ventures, and 10 Others |
| Tracxn Score | 59/100 |
| Competitors Rank | 14 of 468 |
Tyroo
- Overview: Tyroo is an ad video creation software platform that uses AI to create and optimize ad campaigns. It was founded in 2006 and is based in Gurgaon.
- Innovation: The platform provides dynamic ad budget allocation, rule-based triggers, and ad insights, leveraging AI for campaign optimization.
- Impact: Tyroo has empowered advertisers to create more engaging and effective ad campaigns, optimizing their ad spend and improving campaign outcomes.
| Key Facts | Details |
| Founded Year | 2006 |
| Location | Gurgaon |
| Stage | Seed |
| Funding | $1.24M |
| Investors | Smile, DEK PARTNERS, and 7 Others |
| Tracxn Score | 55/100 |
| Competitors Rank | 3 of 91 |
POKKT
- Overview: POKKT is a mobile payment platform enabling monetization of digital goods through an advertiser-funded model. Founded in 2012, it is based in Mumbai.
- Innovation: POKKT allows users to access paid digital content in exchange for participating in advertisers’ surveys, liking on Facebook, or viewing ads.
- Impact: POKKT has created a unique model for monetizing digital content, providing an alternative revenue stream for developers and publishers.
| Key Facts | Details |
| Founded Year | 2012 |
| Location | Mumbai |
| Stage | Acquired |
| Funding | $8.5M |
| Investors | 500 Global, Singtel Innov8, and 11 Others |
| Tracxn Score | 53/100 |
| Competitors Rank | 16 of 920 |
OnlineSales
- Overview: OnlineSales provides an AI-driven cross-channel marketing platform for eCommerce businesses. Founded in 2016, it is based in Pune.
- Innovation: The platform includes features like trending product identification, real-time advertising budget allocation, and detailed analytics.
- Impact: OnlineSales has significantly improved the efficiency of eCommerce marketing by providing real-time insights and optimizing ad campaigns across multiple channels.
| Key Facts | Details |
| Founded Year | 2016 |
| Location | Pune |
| Stage | Series A |
| Funding | $2.21M |
| Investors | Sequoia Capital, Athera, and 21 Others |
| Tracxn Score | 52/100 |
| Competitors Rank | 9 of 92 |
MoMAGIC Technologies
- Overview: MoMAGIC Technologies offers programmatic DSP software for targeted ad transactions. Founded in 2011, it is based in Noida.
- Innovation: The platform leverages AI to determine optimal audience targeting and timing for ad campaigns, providing a unified buying platform.
- Impact: MoMAGIC has streamlined programmatic advertising, enabling more precise targeting and better campaign performance.
| Key Facts | Details |
| Founded Year | 2011 |
| Location | Noida |
| Stage | Series A |
| Funding | $476K |
| Investors | Foxconn Electronics, MediaTek, and 5 Others |
| Tracxn Score | 51/100 |
| Competitors Rank | 7 of 69 |
SVG Media
- Overview: SVG Media, previously known as Tyroo, specializes in online advertising, performance marketing, and mobile monetization. Founded in 2006, it is based in Gurgaon.
- Innovation: SVG Media provides a platform for advertisers and publishers to transact online, offering data targeting and digital media strategies.
- Impact: SVG Media has facilitated effective online advertising strategies, helping businesses achieve better performance and higher ROI through data-driven insights.
| Key Facts | Details |
| Founded Year | 2006 |
| Location | Gurgaon |
| Stage | Acqui-Hired |
| Funding | $3.17M |
| Investors | Xplorer Capital, Yahoo, and 3 Others |
| Tracxn Score | 50/100 |
| Competitors Rank | 50 of 3,099 |
GreedyGame Media
- Overview: GreedyGame Media offers native advertising solutions for mobile games and apps. Founded in 2013, it is based in Bengaluru.
- Innovation: The platform integrates dynamic and native ads within mobile games, using AI to scale app revenue and growth.
- Impact: GreedyGame Media has enhanced the monetization of mobile games and apps, providing developers with tools to increase their revenue while maintaining a seamless user experience.
| Key Facts | Details |
| Founded Year | 2013 |
| Location | Bengaluru |
| Stage | Seed |
| Funding | $1.27M |
| Investors | Brand Capital, TLabs, and 16 Others |
| Tracxn Score | 50/100 |
| Competitors Rank | 4 of 54 |
FAQs on Top 10 AdTech Startups in India
InMobi
- What is InMobi?
- InMobi is a mobile advertising and monetization platform offering personalized ad campaigns using targeted data analytics.
Affle
- What does Affle offer?
- Affle provides a mobile marketing platform with mobile attribution intelligence for unified ad delivery and analytics.
- Where is Affle based?
- Affle is based in Singapore with a significant presence in Gurgaon, India.
Komli
- What does Komli do?
- Komli offers SSP software for publishers to monetize their ad inventory across various content formats.
Vserv
- What is Vserv’s primary service?
- Vserv provides a data management platform delivering targeted, real-time mobile ads.
Tyroo
- What does Tyroo specialize in?
- Tyroo specializes in AI-driven ad video creation software.
- Where is Tyroo based?
- Tyroo is based in Gurgaon, India.
POKKT
- What is POKKT?
- POKKT is a mobile payment platform for monetizing digital goods through an advertiser-funded model.
- Where is POKKT headquartered?
- POKKT is headquartered in Mumbai, India.
OnlineSales
- What does OnlineSales offer?
- OnlineSales offers an AI-driven cross-channel marketing platform for eCommerce businesses.
- Where is OnlineSales located?
- OnlineSales is located in Pune, India.
MoMAGIC Technologies
- What is MoMAGIC Technologies known for?
- MoMAGIC Technologies offers programmatic DSP software for targeted ad transactions.
SVG Media
- What does SVG Media do?
- SVG Media specializes in online advertising, performance marketing, and mobile monetization.
GreedyGame Media
- What is GreedyGame Media?
- GreedyGame Media offers a native advertising platform for mobile games and apps.
- What impact has GreedyGame Media had on app monetization?
- GreedyGame Media has enhanced the monetization of mobile games and apps, increasing revenue for developers while maintaining a seamless user experience.
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